The urban planning geniuses who run Imatra, South Karelia, have re-purposed the former Prisma supermarket in the town’s Linnala (Mansikkala) neighborhood. They have given it over to the mysterious tribe of sub-artists known as taggers. Soon, I expect, the building will be entirely blanketed with these cryptic spray-painted runes, signifying nothing except the onset of urban decay and the collapse of public order.
Unless I am terribly mistaken, neither the building’s owners nor city officials have plans for doing anything more ambitious with the ex-store, yet another huge slab of empty commercial space. Imatra is now chockablock with such vacated stores and offices.
Currently being tagged into oblivion by young people who fancy themselves rebels but are among the dullest conformists on earth, the old Prisma store is smack dab across the street from the new Prisma hypermarket, which was built for Russian shopping tourists, not for local residents, whose peace of mind and quality of life dropped through the floorboards during the two or three years it took to build the gigantic consumerist palazzo, the city’s largest chunk of commercial real estate.
But it was all worth it. Anything giant construction companies, urban planners, and semi-monopolies (e.g., the S Group, which owns the Prisma chain and approximately fifty percent of all other chain stores, restaurants, and hotels in Finland) wants to do, wherever it wants to do it, and whatever its impact on the people living in the vicinity, it is always worth it.
And you should see the improvements to the neighborhood occasioned by the S Group’s flat-roofed ziggurat!
Do you know the expression “adding insult to injury”?
That seems to have been the principle guiding the hackwork done by subcontractors and the City of Imatra when they beautified, so to speak, the wave of mutilation that had just rolled over the neighborhood.
First, they made it triply difficult for pedestrians and cyclists to negotiate their old haunts by constructing an impossible maze of new roads, footpaths, and roundabouts in the emerging shopping mecca. (Since the new Prisma opened, chain stores Tokmanni and Jysk got in on the act, closing their old stores in other parts of town and building new outlets in the once spacious but now crowded neighborhood, thus joining the nonstop shopping party started eight or so years ago by K City Market, Lidl, Raja Market, and Prisma).
To put it crudely, they made life easier for motorists at the expense of non-motorists. Or they forgot about non-motorists altogether, which is more likely.
Planners also dotted the environs with sickly little trees, some of them resembling nothing so much as unattractive sticks, stuck maliciously into the dirt by angry taggers or other vandals, or the pathetic Christmas tree that Charlie Brown and Snoopy buy in the cartoon A Charlie Brown Christmas, which immediately sheds all its needles when they bring it home.
This so-called greenery will never grow into anything verdant and flourishing, because that might block the view of the stunning big box the S Group plopped down in the middle of what used to be a grassy meadow and grove of tall trees where old folks and children would ski in the winters. That is, before the City of Imatra decided that attracting Russian shoppers was its only real mission and it could safely turn its back on its own pedestrians, cyclists, children, old people, and poor people.
Photos by Living in FIN